編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 2066 | MedNet.com Confronts ''Click-Through'' Competition | Young, Allegra | Marketing | E-Marketing( 741 U9300 ) |
2 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | E-Marketing( 741 U9300 ) |
3 | 9-508-102 | Blogging at BzzAgent | Godes, David B. | Marketing | E-Marketing( 741 U9300 ) |
4 | 9-509-012 | Cyworld: Creating and Capturing Value in a Social Network | Gupta, Sunil;Han, Sangman | Marketing | E-Marketing( 741 U9300 ) |
5 | 9-509-035 | UnME Jeans: Branding in Web 2.0 | Steenburgh, Thomas;Avery, Jill | Marketing | E-Marketing( 741 U9300 ) |
6 | 9-509-049 | HubSpot: Inbound Marketing and Web 2.0 | Steenburgh, Thomas;Avery, Jill;Dahod, Naseem | Marketing | E-Marketing( 741 U9300 ) |
7 | 9-510-063 | Bank of America: Mobile Banking | Gupta, Sunil;Herman, Kerry | Marketing | E-Marketing( 741 U9300 ) |
8 | 9-510-092 | Major League Baseball Advanced Media: America''s Pastime Goes Digital | Elberse, Anita;Laffel, Brett | Marketing | E-Marketing( 741 U9300 ) |
9 | 9-103-021 | Internet Customer Acquisition Strategy at Bankinter | Martinez-Jerez, F. Asis;Narayanan, V.G.;Brem, Lisa | Other | E-Marketing( 741 U9300 ) |